Soft Power - An Economic Strategy
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Give an example of “soft power.” Name the country and, if applicable, a specific keyword related to “soft power.”
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Description
Objective:
Learners analyze the concept of soft power as a modern instrument of foreign trade policy and understand how cultural appeal is systematically used to increase national exports and global influence.
Contents and methods:
Using a factual text and a fictional eyewitness account, the differences between hard and soft power as well as mechanisms such as nation branding, public diplomacy, and the halo effect are explored. The methodological implementation involves text analysis, the reconstruction of chains of effects, research in the “Global Soft Power Index,” and a concluding critical assessment of state cultural control.
Competencies:
- Technical competence: Distinguishing and explaining international power categories (hard vs. soft power)
- Analytical competence: Investigation of the economic impact of cultural exports (e.g., K-pop) on gross domestic product
- Judgment competence: Critical reflection on the opportunities and dangers of state influence on culture and national identity
- Media and research competence: Dealing with global comparative studies to measure the intangible assets of nations
Target group:
Grade 10 and above