Data capitalism – personal data as currency?
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Include a type of digital data. The trading of this type of data is examined, and its economic opportunities and risks are discussed.
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Description
Objective:
Learners analyze the concept of data capitalism, identify the economic value of personal data, and evaluate the key opportunities and risks of data trading.
Contents and methods:
The worksheet deals with data capitalism and the role of personal data as a “currency.” Using the example of the fictional character Nala, the types of data shared and their economic interest for companies are examined. The economic value of data, the role of data brokers, and the use of profiles by companies are discussed. A sorting exercise traces the flow of data from release to corporate use. Subsequently, argumentative texts highlight the perspectives of consumer representatives, business representatives, and small business owners on the opportunities and risks of data trading in order to summarize the most important arguments in a concluding table and write a reasoned statement.
Skills:
- Analysis of data flow and economic interdependencies in data capitalism.
- Assessment of the opportunities and risks of trading personal data from different perspectives.
- Reasoned statement on a socially relevant economic topic.
- Summary and structuring of complex factual texts.
Target group:
Grade 9 and above