SWOT Analysis

This worksheet aims to raise students’ awareness of the mechanisms, economic dimensions, and psychological strategies of modern digital marketing in everyday life.

Content and Methods: The material focuses on the economic significance of social media marketing based on statistical data, as well as the analysis of specific digital posts. Methodologically, the worksheet relies on a combination of practical case studies—in which an exemplary social media post is deconstructed both textually and statistically—and theoretical insights into behavioral economic effects. In addition, the material encourages multi-perspective discussion through reflective writing assignments and the comparison of contrasting stakeholder perspectives. Finally, the discussion of complex issues is used to synthesize what has been learned into the formation of independent judgments.

Competencies:

Analytical and Deconstructive Competence: The ability to systematically examine media content and linguistic and statistical devices for their manipulative or promotional effects

Reflective and Critical Thinking Competence: The ability to critically examine one’s own consumer behavior and evaluate economic phenomena from different perspectives

Media and Economic Competence: Understanding of digital market mechanisms, psychological influence strategies such as the authority bias or the bandwagon effect, and their impact on the economy

Target Audience and Level: 9th/10th grade

Objective: This worksheet aims to provide students with basic information about a country as a travel destination and to enable them to talk about their own vacation experiences.

Content and Methods: It describes the geography, climate, sights, and the importance of tourism within the country. Methods include reading comprehension, true/false questions, and a structured writing task about the students’ own vacations.

Competencies:

• Reading comprehension
• Geographical knowledge
• Written expression

Target Audience and Level: Spanish learners at A1 level

Objective: This worksheet aims to help learners understand the pros and cons of a particular profession and prepare them for a job interview.

Content and Methods: A text describes the profession, including its advantages and disadvantages. A dialogue scenario for a job interview serves as a basis for learners to practice in a role-play. Detailed role cards provide guidance on emotions and goals. A checklist supports preparation for the job application.

Competencies:

• Vocational knowledge: Understanding the requirements of the profession
• Communication: Preparing for and conducting a job interview
• Self-reflection: Reflecting on one’s own abilities

Target group and level: Spanish learners at A2 level

Objective: This worksheet aims to familiarize students with linguistic diversity in Spanish. It is designed to raise awareness of the coexistence of Spanish and other languages in Spanish-speaking regions and to encourage students to engage creatively with the topic of multilingualism.

Content and Methods: A text explains the linguistic situation in a Spanish-speaking region. It also addresses new language trends such as Spanglish and neologisms. The worksheet includes multiple-choice questions, word identification exercises, and a creative group activity in which students are asked to invent their own language.

Competencies:

Linguistic knowledge: Understanding of multilingualism and language contact

Critical thinking: Reflection on the development of languages

Creativity: Inventing words and a new language

Target audience and level: Spanish learners at A2 level

Objective: This worksheet aims to help students understand life in a Spanish-speaking country and enable them to describe their own country.

Content and Methods: It covers attitudes toward life, social dynamics (generational conflicts, marginalized groups), migration, and the importance of tourism in a selected country. Methods include reading comprehension, selecting specific statements from the text, and a structured task to describe one’s own country.

Competencies:

• Reading comprehension
• Understanding of sociocultural and geographical aspects
• Written expression

Target group and level: Spanish learners at A2 level

Objective: This worksheet aims to provide learners with a basic understanding of the Spanish economy and gross domestic product (GDP).

Content and Methods: It covers a country’s economy (sectors, challenges, opportunities) and explains the concept of GDP. Methods include reading comprehension, multiple-choice questions, and describing the economy.

Competencies:

• Reading comprehension
• Understanding of basic economic concepts
• Written expression

Target audience and level: Spanish learners at A2 level

ESD:

• SDG 8 (Decent Work and Economic Growth): Addressing sustainable economic opportunities for the future
• SDG 9 (Industry, Innovation, and Infrastructure): Promoting innovation in the green economy

Objective: This worksheet aims to encourage students to discuss various topics and to develop their oral communication skills.

Content and Methods: A selected topic is presented, including its characteristics and implications. The methods include reading comprehension exercises, multiple-choice questions, and, in particular, a role-play that encourages oral argumentation. Various perspectives and discussion prompts are included for this purpose.

Competencies:

• Oral communication and argumentation
• Critical thinking and analysis
• Perspective-taking and empathy
• Reading comprehension

Target audience and level: Spanish learners at A2 level

Objective: This worksheet aims to help learners understand political parties and enable them to draft the basic principles of their own political party.

Content and Methods: It covers the history, goals, and values of a political party. The methods include reading comprehension, true/false and multiple-choice questions, as well as a group activity to design their own party.

Competencies:

• Reading comprehension
• Understanding of political parties
• Creativity and planning
• Teamwork

Target audience and level: Spanish learners at A2 level

ESD:

• SDG 16 (Peace, Justice, and Strong Institutions): Promoting social justice and understanding of political processes
• SDG 11 (Sustainable Cities and Communities): Strengthening civic engagement
• SDG 17 (Partnerships for the Goals): Emphasizing the role of political actors in shaping a more sustainable society

Objective: This worksheet aims to teach learners how to describe a city in Spanish using information from various sources.

Content and Methods: It includes a picture description, listening comprehension exercises based on a dialogue about a selected city, description tasks, and instructions for describing one’s own city.

Competencies:

• Picture description
• Listening and reading comprehension
• Written expression
• Analysis of information

Target audience and level: Spanish learners at A1/A2 level

This worksheet aims to provide students with a multifaceted understanding of the historical and emotional complexities of immigration at a border. By combining historical facts with empathetic role-playing, students explore the challenges, legal hurdles, and personal stakes involved in seeking a new life.

Content and methods: The worksheet utilizes a blend of historical reading, audio-based interaction, and creative writing. It provides a text on a country's immigration policies to establish historical context. Methodologically, it shifts from factual comprehension to perspective-taking by prompting students to listen to border official questions, write a reflective essay from the viewpoint of an immigrant, and analyze the internal emotional landscape of those facing interrogation.

Competencies:

• Historical Literacy: Understanding historical immigration laws
• Empathy and Perspective-Taking: Analyzing the emotional burden and fears of immigrants during the entry process
• Listening and Writing Skills: Processing oral questions and articulating detailed personal narratives in an essay format
• Critical Reflection: Evaluating the consequences of refusal and the ethical implications of national allegiance and bias

Target group: Grades 9-12 (High School)